In which ways does your media product use, develop or challenge forms and conventions of real media products?

Below is a table of screenshots of other people's music videos, showing the way that they use, challenge or develop forms and conventions of real media products. The reason for this is to compare and contrast my music video with other professional ones.

1. This shot is from 'Waking Up in Vegas', by Katy Perry. The shot is of Katy getting married to someone, holding up her hand with a ring on it, while the vicar is dressed up as Elvis Presley, and when listening to the music and watching the video, the audience understands the connection between the lyrics and the visuals, as the lyrics to this part of the song are "Dressed up like Elvis. Why am I wearing your class ring?" The music video can be seen here.

2. This shot is from 'Sweet Dreams' by Beyonce. Major record companies are very influential when it comes to representing and portraying their band or artist, and this shot shows that Beyonce's record label want to represent her as an independent, attractive and sexy woman, as she is wearing quite revealing clothes. Also, the fact that she is on screen more than once in this one shot, focuses the audience on her. The music video can be seen here.

3. This shot is taken from the video 'Pimp' by 50 Cent. This artist is a rap/hip-hop artist, and this shot illustrates how the video represents the music genre, as he is wearing lots of chains and jewellery and standing by an expensive car, while an attractive woman, in barely any clothes, is dancing around him. This low angle shot emphasises this as well, as it makes the artist seem like he has a higher status than the audience. This shot also emphasises the woman's long legs, to attract a male audience. The music video can be seen here.

4. This shot is from 'Telephone' by Lady Gaga and Beyonce, which can be seen here. Intertextual reference in music videos is a clever, effective, and sometimes subtle technique that music video producers use, and this shot has chosen to reference the Quentin Tarantino film, 'Kill Bill', by using the 'Pussy Wagon' featured in that film. A picture of this, from 'Kill Bill', can be seen below.

5. This shot is from 'Giving Up The Gun' by Vampire Weekend. Use of the camera is very important within music videos as it makes them more interesting andentertaining to watch. This video has a plotline, in that a girl is playing a tennis tournament against others, who all happen to be celebrities. In this shot, the girl is out of focus to emphasise more on Jake Gyllenhal, showing his arrogance and competitiveness. Even though the main girl is out of focus, you can still see both characters and the rivalry between them. The video can be seen here.

6. This shot is from 'You've got the Love' by Florence and the Machine, a video which uses lighting brilliantly. This shot shows Florence in complete shadow, so that all the audience can see is her outline and her iconic ginger hair, so that the audience know it's her, and focus on her. The music video can be seen here.

7. This shot is from 'Empire State of Mind' by Alicia Keys and Jay-Z, a video which clearly uses mise-en-scene to its full advantage. The song is about New York, and the whole video shows iconic places in New York. This shot shows Alicia Keys singing and playing the piano in a street, immediately recognised by the audience as Times Square, one of the most famous places in New York. The audience are also able to see a yellow taxi in the background, another iconic reference to New York. The music video can be seen here.

8. This shot is from 'Just Lose it' by Eminem, in which Eminem parodies many different iconic music videos, including 'Like A Virgin' by Madonna and 'Hammertime' by MC Hammer. The whole music video can be seen here. In this shot, he is dressed as Michael Jackson, recreating the iconic part of the music video for 'Billie Jean', where the pavement lights up as he walks. The shot from 'Billie Jean' can be seen below.

9. This shot is from 'Walk this Way' by Sugababes and Girls Aloud, which can be seen here. This song is a cover and was originally performed by Aerosmith and Run DMC. The original video for this song involved Run DMC and Aerosmith having a fight with each other through a wall, while singing the song. Girls Aloud and Sugababes have recreated this music video, the main reason for this being to play up to the fact that the media portray them as having a lot of rivalry between the two girl bands, and hating eachother. A shot from the original music video can be seen below.